Meet Our Team

Welcome To Hydro Dynamic

Hydro Dynamic is a family-run business built on a passion for swimming and a dedication to high-quality coaching. Founded by Jade and Craig in Pembrokeshire, we take pride in offering expert, tailored coaching for swimmers of all ages and abilities. Alongside our family-led approach, we work with a hand-selected team of experienced coaches who share our commitment to helping every swimmer reach their potential. Whether you’re learning to swim, training for a competition, or refining your technique, our team is here to provide professional, supportive, and results-driven coaching in a welcoming environment.

Thanks for visiting! We’re looking forward to meeting you!

Hydro Dynamic is a family-run business built on a passion for swimming and a dedication to high-quality coaching.

Founded by Jade and Craig in Pembrokeshire, we take pride in offering expert, tailored coaching for swimmers of all ages and abilities. Alongside our family-led approach, we work with a hand-selected team of experienced coaches who share our commitment to helping every swimmer reach their potential. Whether you’re learning to swim, training for a competition, or refining your technique, our team is here to provide professional, supportive, and results-driven coaching in a welcoming environment.

Thanks for visiting, we’re looking forward to meeting you!

Our Team

Craig

Lead Coach & Director

Jade

Administration Director

Joe

Swimming Teacher

Liz

Swimming Coach

Seb

Digital, Tech & Systems

Craig

Lead Coach & Director

Craig brings a wealth of experience to Hydro Dynamic, both as a former competitive swimmer and a highly accomplished coach. After his own swimming career, he transitioned into coaching and became Head Coach of Pembrokeshire County Swimming, a role he held for 11 years. During this time, he developed multiple international-level swimmers who achieved success on the world stage. His expertise also earned him a place on the Welsh National Coaching Team, where he represented Wales at domestic and international competitions and training camps. Since February 2024, Craig has focused on sharing his knowledge with the wider aquatic and triathlon communities. He now enjoys delivering 1-to-1 coaching for swimmers of all ages and abilities, helping each individual work towards their personal goals, whether that’s building confidence in the water or achieving peak performance.

Level 3 UKCC Swimming Coaching
Welsh National Coaching Team (2013–2024)
Head Coach of Pembrokeshire County Swimming (2013–2024)
Nominated for Swim Wales Performance Coach of the Year (2022)
Coached athletes to the World Para Swimming Championships
Coached athletes to World Para Swimming World Records
Coached Commonwealth medalists
Coached swimmers onto Commonwealth Junior Teams
Coached athletes onto both Swim Wales and British Swimming squads

Jade

Administration Manager & Director

Jade plays a vital role behind the scenes, keeping everything running smoothly at Hydro Dynamic. With her strong organisational skills and attention to detail, she takes care of the essential background work, allowing our coaching team to focus on delivering top-quality training. She also oversees staff training and qualifications, ensuring our coaches stay up to date with the latest standards so that every swimmer receives the best possible coaching experience. Her dedication helps create a professional, well-structured, and welcoming environment for both our team and our clients.

Joe

Swimming Teacher

We’re excited to welcome Joe, who joined Hydro Dynamic in autumn 2025. Joe brings a wealth of knowledge and passion as a qualified Level 2 Swim Teacher and Level 3 Personal Trainer, combining technical skill with a real enthusiasm for helping people achieve their goals. With experience both poolside and in the gym, he’s already proving to be a fantastic addition to the team.

SEQ Level 2 Swimming Instructor
Level 3 Personal Trainer

Liz

Swimming Coach

We are delighted to welcome Liz Devonald as the newest member of the Hydro team! Liz brings with her a wealth of experience in swimming, having started her teaching journey in 1986. Since then, she has worked to help both adults and children learn to swim. As a Level 2 swimming coach, Liz has extensive experience across all stages of swimming development, from ‘learn to swim’ through to helping club swimmers progress to performance level. Liz has spent the past seven years working in a pastoral role, with a strong focus on wellbeing and personal development.

STA Swimming Teacher
Level 2 Swimming Coach
Level 2 Team Manager

Seb

Digital, Tech & Systems

Seb looks after the digital, technical and systems side of Hydro Dynamic. He built and maintains the website, booking platform and supporting tools, and provides ongoing development and digital guidance as the business grows. He also runs Phase4 Digitalworks, a digital workshop and online learning agency, and draws on that experience to keep Hydro Dynamic’s systems reliable, simple and future-ready. He also swims with Hydro Dynamic and has been a friend of the team for a long time.

Digital Development
Website & Systems Design
Online Learning Platforms & Training
Technical Guidance & Support
Shopping Basket
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